Specialized pressures Canadian bike shop to change name
US bicycle company pursues trademark violation of “Roubaix”
A small bike shop in Cochrane, Alberta, Canada has recently been threatened with legal action by US bicycle manufacturer Specialized regarding a trademark violation concerning the shop’s name. The Calgary Herald reported today that Dan Richter, owner of the Cafe Roubaix Bicycle Studio, received a letter from lawyers representing Specialized demanding he change his business’s name because the bicycle company owns the trademark of the word “Roubaix”, a model of bicycle in the company’s line.
This is official The Church Of Cycling will now be boycotting Specialized!